|
Budget > Buying and Spending Habits > Have
you Noticed? (1)
- Impulse items such as candy, magazines and nick-knack items
are strategically sold at the check out counter where monetary transactions are
conducted.
- Necessities such as milk, eggs, and bread are strategically
placed at the back corner of the store opposite the entrance so consumers must
walk past all of the discretionary goods that they do not necessarily need.
- Bakeries and delicatessens are often placed in the front of
stores to entice the consumers with pleasant smells and sites.
- Department stores place elaborately decorated fragrance
counters at the entrance of stores to attract customers to the tempting smells
and sites.
- Electronics stores place their large “testable” merchandise
at the front of the store while items that are necessary to make them work such
as accessories, batteries, and parts are placed in the back. This causes the
consumer to focus on their “desire” for the merchandise and fail to realize the
other cost of enabling them to work.
- Car dealers are often insistent that you test-drive a
vehicle before they talk any further to you.
|
|
 |
